FACEBOOK & INSTAGRAM ADS
THAT CONVERT.
Not getting the most out of your social media advertising efforts? Lets us help.
Online purchasing and engagement directly through social media is growing at an incredible rate as the sale/transaction process becomes easier and quicker for users.
The harsh truth - if you aren't running ads effectively (or at all) then you are missing out on revenue and brand engagement as your customers are purchasing from elsewhere.
Looking for a Social Media review?
Fill out the short form and we will get in touch to discuss your needs, ideas and goals for a new social media marketing strategy!
ATTENTION
The first step to an effective social media ad campaign is to grab the viewers attention. We do this by creating an eye-catching ad graphic that will trigger the audience to stop scrolling and start reading,
INTEREST
Now that we have the viewer's attention, its time to get their interest. This is done by creating a well worded ad copy (using past experience and industry knowledge to include words that prompt an emotional response from the lead) paired with an offer that will be of high interest to your target audience.
DECISION
Ok, now we've got the lead hooked, its time to drive them to make a decision. The Facebook/Instagram ad has made them stopped scrolling. they are reading your offer and have clicked the CTA . They are interested but they still need to be convinced.
This is where a lot of marketers struggle. As marketing specialists, we understand that the goal is to gather leads and turn them into sales. Simply getting a lead to click on your ad might mean 'job done' for most marketers, but really we are only half way through the process.
Converting the ad from an interested lead to a sale is done is done through the CTA link. When the lead clicks on the CTA, they need to be convinced to make a purchase. Our team works with you to develop an effective but simple landing page built for one purpose only - to sell.
The landing pages are developed by our web experts, using appropriate keywords and CTA's to push the lead to make the purchase.
PURCHASE & AFTERSALES
The final step in the process is the Purchase Phase. The transaction process has to be really easy for the consumer to make a purchase. Today's customer expects immediate confirmation and feedback on their order. We can assist you with the Purchase & Aftersales phase by creating a user friendly payment gateway for your customers and an automated follow up campaign that keeps your clients returning to your site.